This program is designed for students who wish to deepen their knowledge and expertise in marketing. Teaching and learning are conducted by experienced educators and industry thinkers in the field of marketing. The program aims to fulfil social responsibility by producing a skilled workforce that meets current job market demands. Graduates will possess knowledge and skills in management and marketing aligned with industry requirements, communicate effectively, exhibit quality leadership in teamwork, and solve management issues professionally and ethically. Additionally, graduates will demonstrate entrepreneurial traits and embrace lifelong learning for career development.
Consumer Behavior, Integrated Marketing Communication, International Marketing, Electronic Marketing, Services Marketing, Social Marketing, Marketing Management, Retail Management, Product Management, Marketing Research, Pricing Strategy
STPM (ARTS) GRADUATES
Achieve a minimum Grade B- in ONE (1) subject at the STPM level: Economics / Geography / Accounting / Business Studies.
• A minimum Grade C in Mathematics M at the STPM level
AND
• Achieve a minimum Grade E in English at the SPM level
OR
• Achieve a minimum Grade C in Mathematics at the SPM level
MATRICULATION / FOUNDATION (SCIENCE / ENGINEERING / ACCOUNTING)
Achieve a minimum Grade B- in TWO (2) subjects at the Matriculation/Foundation level: Mathematics / Physics / Economics / Accounting / Business Management
DIPLOMA/EQUIVALENT GRADUATES
Possess a diploma or other qualifications recognized as equivalent and certified by the University Senate.
MALAYSIAN UNIVERSITY ENGLISH TEST (MUET)
Applicants must achieve a minimum of BAND 2.0 for results obtained from Session 1, 2021 onwards, or BAND 3 for results obtained in 2020 or earlier, provided the results remain valid at the time of application
• Marketing Executive (Advertising and Communication)
• Customer Service Executive (Services Sector)
• Marketing Executive (Services and Retail Sector)
• Sales Executive (Banking, Retail, and Sales)
• Executive (Business and Sales Sector)
• Marketing Research Officer
• Entrepreneur
• Consultant
• Researcher
• Educator
For further information or enquiries, please contact:
Prof. Madya Dr. Siti Falindah binti Padlee,
Program Coordinator, Bachelor of Management (Marketing) with Honours
siti.falindah@umt.edu.my,
09-6334240
